Jonathan Robert Willis
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CUNA

Rarely does an artist get an opportunity to disrupt and industy. The CUNA (Credit Union National Association) project was taken as a huge risk for everyone involved. We worked to create a dramatic and powerfully different look than anything the Credit Union industly has ever seen. The communication goal with to drive the tag line “OPEN YOUR EYES”. The photographic challenge was to translate that concept uniquely with over 40 talent each with yielding a different way of looking though the lens that is their hands. Simple, consistent, diverse. The campaign was a huge success and we were invited to attend there National conference and set up a onsite photoset and photographed over 400 additional talent.

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